We turn Google Ads spend into qualified phone calls.
Google Ads specialists managing millions of dollars in client ad spend. Campaigns built for phone calls, and trained teams that answer them.
Prefer to talk? Call (281) 410-8397, Monday to Friday, 9am to 6pm ET.
Serving home services, healthcare, insurance, legal, travel, telecom, energy and logistics businesses across the US.
Every call, scored
Sample data- QualifiedMovingSearch, Denver, COSearchDenver, CO4:41
- QualifiedDMECall ad, Phoenix, AZCall adPhoenix, AZ6:02BookedBooked
- ConnectedPlumbingLSA, Chicago, ILLSAChicago, IL1:07
- ConnectedRoofingSearch, Tampa, FLSearchTampa, FL2:14
- RingingHVACLSA, Dallas, TXLSADallas, TX0:00
Why it qualified: Covered by plan, order placed.
25,000+
calls delivered to clients a month
45
people in our Lahore delivery center, across ads, operations and engineering
24/7
coverage across every US time zone
Five ways we grow and protect phone-driven businesses.
Calls in. Calls answered. Work automated.
Google Ads call generation
Campaigns engineered around cost per qualified call, not clicks.
Call-first account structure, call tracking and scoring, qualified-call bidding.
Explore Google Ads call generationGoogle Ads suspension and policy compliance
Find out why Google acted, fix the cause, and appeal with a clear, truthful case.
Suspension diagnosis, root-cause fixes, appeal prep, verification and certification readiness.
Explore Google Ads suspension and policy complianceBPO and call center teams
Dedicated agents who answer, sell and support in your name.
Inbound and outbound, live chat and email, QA scorecards and reporting.
Explore BPO and call centerAI automation
Voice and chat agents plus workflow automation that qualify, book and update your CRM.
AI voice agents, lead routing, CRM and workflow automation.
Explore AI automationOutbound lead generation
SDR teams that fill calendars with qualified meetings.
List building, cold calling, appointment setting, multichannel sequences.
Explore outbound lead generation
Your first 90 days, step by step.
Day 0
Step 1: Free call audit
We review your Google Ads account, call tracking and recent calls, and agree the numbers we're targeting.
Week 1
Step 2: Build
Account structure, landing pages built for calling, call tracking, the scoring rubric, and the team or AI that answers.
Weeks 2 to 3
Step 3: Launch
Campaigns go live with a two-week learning window and daily checks. We bid toward qualified calls, not clicks, and weekly updates start.
Day 30
Step 4: First monthly review
Cost per qualified call, answer rate and booked jobs by campaign, with the recordings behind them.
Day 90
Step 5: Pilot review
We compare results with the targets we set on day 0, then move to month-to-month and scale what works.
What changes when you work with a call-first agency.
Optimizes for
- A clicks-first setup
- Clicks and form fills
- In-house
- The goals the account was set up with
- RAI Technologies
- Qualified calls and booked jobs
Call tracking and scoring
- A clicks-first setup
- Calls counted by length, if tracked
- In-house
- Depends on your tools and time
- RAI Technologies
- Every call recorded and scored against your rubric, then fed back into bidding
Who answers the phone
- A clicks-first setup
- Left to you
- In-house
- Your staff, when they're free
- RAI Technologies
- Your team, our trained agents or AI agents
Automation
- A clicks-first setup
- A separate vendor
- In-house
- When there's time
- RAI Technologies
- Built in, with a person as backup
Pricing
- A clicks-first setup
- Retainer or a share of spend
- In-house
- Salaries and tools
- RAI Technologies
- Managed, or pay per qualified call
Reporting
- A clicks-first setup
- Clicks and cost per click
- In-house
- Built by hand
- RAI Technologies
- Live dashboard and weekly written update
Account ownership
- A clicks-first setup
- Set by the contract
- In-house
- Yours
- RAI Technologies
- Always yours
| A clicks-first setup | In-house | RAI Technologies | |
|---|---|---|---|
| Optimizes for | Clicks and form fills | The goals the account was set up with | Qualified calls and booked jobs |
| Call tracking and scoring | Calls counted by length, if tracked | Depends on your tools and time | Every call recorded and scored against your rubric, then fed back into bidding |
| Who answers the phone | Left to you | Your staff, when they're free | Your team, our trained agents or AI agents |
| Automation | A separate vendor | When there's time | Built in, with a person as backup |
| Pricing | Retainer or a share of spend | Salaries and tools | Managed, or pay per qualified call |
| Reporting | Clicks and cost per click | Built by hand | Live dashboard and weekly written update |
| Account ownership | Set by the contract | Yours | Always yours |
Built for businesses that close on the phone.
Home services
Emergency-intent searches, same-day booking, seasonal demand.
Healthcare and medical supplies
Insurance-eligibility questions, patient intake, HIPAA-aware handling.
Insurance
Quote calls, licensed-agent transfers, consent-based outbound.
Legal
High-value intake, 24/7 answering, conflict screening.
Travel and tourism
Long booking windows, seasonal demand, trips that close on a call.
Telecom and internet providers
Availability checks by address, order desks, comparison traffic.
Energy and utilities
Rate inquiries, switching, retention calls.
Other niches
Any business where the sale closes on a phone call. See if you're a fit.
Travel documents, licenses, e-commerce or another regulated category? See how we handle policy first.
Questions we hear on the first call.
A call that meets the criteria we agree with you up front: usually a real prospect, in your service area, asking about a service you sell, lasting longer than a set threshold. Every call is recorded and scored against that rubric. Our written standard is on the pricing page.
Yes. Campaigns run in your account. We work through manager access, and you keep all data if we part ways.
Calls usually begin within the first week of launch. Google's learning window takes about two weeks; after that we cut waste and judge cost per qualified call, and at day 90 we review results against the targets we set together.
Yes. Our BPO teams take inbound calls in your name, and AI voice agents cover overflow and after-hours. Many clients use both.
Yes, for businesses. We diagnose the policy behind the decision, fix the cause with you, and help you prepare an appeal from your own account. Google makes the final decision, and we don't promise reinstatement or open replacement accounts.
Managed ads have a monthly ad-spend minimum that depends on your market, and we'll give you the number on the first call. BPO teams start at one dedicated agent. Automation projects are scoped individually. Managed ads start with a 90-day pilot; team and automation pilots are set in your quote.
Yes, when the sale closes on a phone call and the category is allowed on Google Ads. That includes e-commerce, and policy-sensitive categories such as visa and travel documents or licenses and permits, where we check eligibility first. If a qualified call is worth paying for, we'll tell you on the first call whether we're a fit.
RAI Technologies LLC is registered in the US, with a 45-person delivery center in Lahore, Pakistan, covering US hours around the clock.
Let's find out what your phone could be doing.
Bring your current cost per lead. We'll show you what a call-first setup would change.
No pitch decks. Or call (281) 410-8397, Monday to Friday, 9am to 6pm ET.